This book is built on twenty-three propositions about communication, propositions that, when taken together, encompass fundamental truths about human communication from a Christian perspective. Creating Understanding puts communications media into proper perspective. It makes meaning and understanding the focus of the effort of communication. It is committed to having the purposes of communication determine the means to be employed. This book is a foundation on which the enterprise of Christian ministry can be built or refined. It provides perspective, constantly, on the ways the cultural landscape is informing and affecting the communication process.
"This is a book about proclamationl."
"The message we have received is for giving, not for keeping. This means that Christian workers must give primary attention to the business of communication."
"All communication is cross-cultural."
Most human communication happens through twelve different systems of signals. Each system is virtually a language in itself, with its own vocabulary and grammar. The systems normally reinforce one another, but they can also be contradictory. When this happens, not only is it difficult to understand the message, but the messenger also seems insincere.
It is common fiction to believe there is only one audience for a communication effort. Every congregation,, every radio audience, or any other group is, in fact, made up of a number of different groups, each with distinct interests. If communicators are unaware of these differences, they will be unable to shape the message adequately to suit their audiences
One of the most familiar statements in any argument is "What I said was . . ." along with the reply, "Well, this is what I heard . . ." Rarely do the two sound like the same thing.
"Communication is a process for creating understanding in which two or more parties are involved."
"Culture is the way we organize our experiences to develop a worlview, values, beliefs, a social framework, and behavorial patterns."
"Communication is the human part of proclamation and discipling. The Spirit of God works inwardly to produce response and transformation."
Although originally published in 1992, this book is still used in the classroom and in the mission field. This classic is available in both soft cover and eBook versions. Recent adoptions by institutions of higher education include: Biola University and Moody Bible Institute-Spokane. Please click here or the button to the right to order a printed or eBook copy of Creating Understanding!.